{"id":10828,"date":"2024-07-01T13:48:25","date_gmt":"2024-07-01T11:48:25","guid":{"rendered":"https:\/\/www.vanderplasgroup.com\/?p=10828"},"modified":"2024-07-01T13:48:25","modified_gmt":"2024-07-01T11:48:25","slug":"roobos-utilise-des-dechets-de-fleurs-pour-linnovation-verte","status":"publish","type":"post","link":"https:\/\/www.vanderplasgroup.com\/fr\/roobos-utilise-des-dechets-de-fleurs-pour-linnovation-verte\/","title":{"rendered":"La graine du changement"},"content":{"rendered":"

Ambitieux et innovant<\/strong><\/h4>\n

Le projet pilote – une collaboration entre Roobos et des partenaires de l’industrie de l’emballage lanc\u00e9e en avril – est \u00e0 la fois ambitieux et innovant. L’objectif du projet \u00e9tait de mettre en place une action circulaire, afin de mieux informer les consommateurs sur les initiatives en mati\u00e8re de d\u00e9veloppement durable. Des clients belges s\u00e9lectionn\u00e9s auront l’occasion de participer \u00e0 un programme qui non seulement recycle les r\u00e9sidus de fleurs, mais les transforme \u00e9galement en papier \u00e0 fleurs. Ce produit unique offre un aspect naturel de premi\u00e8re qualit\u00e9 et est \u00e0 la fois solide et r\u00e9sistant \u00e0 l’eau, id\u00e9al pour l’emballage des fleurs. Il pr\u00e9serve la beaut\u00e9 des fleurs utilis\u00e9es, compl\u00e9tant ainsi le cycle de durabilit\u00e9.<\/p>\n<\/div><\/div><\/div>

Le secteur de l’avenir<\/strong><\/h4>\n

Ce projet pilote illustre parfaitement la mani\u00e8re dont l’industrie florale peut contribuer \u00e0 un avenir plus durable. Il souligne l’importance de la collaboration, de l’innovation et du fait de repenser notre relation avec les ressources naturelles. En transformant les d\u00e9chets en valeur, cette collaboration montre que les pratiques durables et la r\u00e9ussite commerciale peuvent aller de pair. Pour Roobos, il s’agit l\u00e0 d’un grand pas vers l’industrie du futur !<\/p>\n<\/div><\/div><\/div>

“Il n’y a pas de d\u00e9chets, il n’y a que du potentiel inexploit\u00e9” – Jan de Best, Box manager Roobos<\/strong><\/h4>\n<\/div><\/div><\/div>

Prendre ses responsabilit\u00e9s<\/strong><\/h4>\n

Derri\u00e8re chaque grand mouvement se cachent des individus qui ont une vision, chacun avec sa propre histoire de passion et d’innovation. Jan de Best, responsable de la bo\u00eete chez Roobos, consid\u00e8re ce projet pilote comme une \u00e9tape importante dans le cheminement de l’entreprise vers la durabilit\u00e9. “Chaque jour, nous travaillons avec la beaut\u00e9 de la nature. Il est de notre responsabilit\u00e9 de la prot\u00e9ger”, d\u00e9clare Jan. Pour lui, ce projet est plus qu’un simple recyclage. C’est une manifestation de l’engagement de Roobos envers la plan\u00e8te.<\/p>\n<\/div><\/div><\/div>

\"durable\"<\/a><\/span><\/div><\/div><\/div>

\u00c0 propos de Roobos<\/strong><\/h4>\n

Le grossiste en fleurs Roobos est actif depuis plus de 40 ans en Belgique et en France. Roobos dispose d’une gamme de plus de 18 000 produits et se concentre principalement sur les petits fleuristes ind\u00e9pendants. Outre le souci de la qualit\u00e9, Roobos accorde une importance primordiale \u00e0 la durabilit\u00e9. L’entreprise s’engage non seulement \u00e0 fournir de beaux produits, mais aussi \u00e0 respecter l’environnement.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":10831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-10828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":{"_thumbnail_id":"https:\/\/www.vanderplasgroup.com\/wp-content\/uploads\/FTGmagazinejuni-2024-172-scaled-e1719830189396.jpg","titel":"Roobos utilise des d\u00e9chets de fleurs pour l'innovation verte","text":"

Hier komt text te staan<\/p>\n","intro":"Imaginez que les fleurs que vous admirez, et leurs restes apr\u00e8s la floraison, contribuent \u00e0 rendre notre plan\u00e8te plus verte. C'est ce qui se passe ici et maintenant ! Roobos a lanc\u00e9 un projet pilote circulaire dans le cadre duquel les tiges coup\u00e9es et les fleurs ab\u00eem\u00e9es sont transform\u00e9es en papier pour fleurs. C'est un pas vers un avenir o\u00f9 les d\u00e9chets seront revaloris\u00e9s. Le d\u00e9but d'une r\u00e9volution dans notre fa\u00e7on de penser et de traiter les d\u00e9chets floraux !\r\n"},"yoast_head":"\nLa graine du changement - Van der Plas Group<\/title>\n<meta name=\"description\" content=\"Roobos met les d\u00e9chets de fleurs au service de l'innovation verte. 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