Specialty Flowers

Our Specialty Flower division is committed to being Europe’s market leader. With a focus on authentic craftsmanship, professional expertise and close customer relationships, we combine it all with the very best supply chain techniques, transportation systems and market know-how.

Partner for florists

The division speciality flowers is a total supplier for florists and wholesalers. With a wide and distinctive range of cut flowers, cut foliage, plants, decoration, dried flowers and many related articles, the specialty flower division delivers a total package to florists and wholesalers all over Europe.

Growing and blooming

Our specialists make florists and wholesalers grow and prosper. We aare keen on sustainability. Not only in the relationship with our growers customers and our emplo-yees, but also in the processes and materials we use. Our ambition is a neutral carbon footprint.

Trendsetter

Through insight into consumer behaviour and close contact with trend watchers and stylists, they know how to inspire florists again and again, to keep their shop innovative and surprising. This allows customers to shop worry-free on Europe’s #1 platform for florists and wholesalers.

Retail

Our Retail division is the professional partner for large-scale retail chains. The combination of your foundation and our know-how ensures a flourishing breed: surprises in every season, along with a healthy return. With respect for our planet, we achieve competitive deals through our sizeable purchasing power and a shelf that changes with the seasons thanks to our own sourcing. Add to all that our professional supply chain management, and together we make a sustainable partnership complete.

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In house production facilities

Our modern production facilities combined with years of experience ensure that we not only work efficiently, but also maintain our high quality standards. All products can be provided with specific sleeves, barcodes and transport labels.

Category Management

We design the flower and plant shelf together with the customer. We optimise shelf layout by looking at assortment range, price and location. Simply put: our shelf support and presentation plan increase your commercial opportunities.

Product
design

Together with you, we develop innovative products such as field bouquets or mixed bunches. With consumer trends and data, we supply customized concepts. Productdevelopers who think along, from technical processing to the latest flower and plant trends.

Import

The Import division is our inspiring floriculture trendsetter. Through global sourcing, and with a focus on niche products we supply each day of the year a unique range of decorative items and fresh seasonal and dried flowers. This is possible due to a warm and close realtion with our growers, partner suppliers and customers. The share of foreign products within VDP Group continues to grow rapidly.

Direct from source

Demand from our customers, our siz eand ambition to do business primarily close to the source. These ideals form the core idea behind our global sourcing activities. In all major production areas, VDP Group has a solid foundation thanks to professional local representation and partner suppliers. Product flows from Latin America, southern Europe and Africa form the basis of our unique product range.

Greenflor

For floriculture products, Greenflor is the specialist within the group. A passionate team, with a nose for trade, always ensures the latest and the most extraordinary offers for our customers. Daring and creative, they are responsible for surprising product lines and trade. The experts are always looking for innovative floral products throughout the seasons and travel all over the world to do so.

Dutch Masters in Dried Flowers

When the demand for dried flowers increased, we jumped on this trend by setting up Dutch Masters in Dried Flowers. We select the most beautiful home-grown dried flowers, but also search the far corners of the world for natural dried decorations, making us the specialist in sustainable, trendy and truly traditional dried flowers and decorations.